It is Flex and can be bent.
There are with two kinds (Leds:7*21pcs and 7*23)

Pixels(points):7*23
Shining zones (mm):148 * 30
Displaying area (mm): 148 *30
Battery dimension:Polymer lithium battery042030
Working flow:< 20mA
Working time:?10 hours (red)
Saving space:8 *255 character
Displaying method:scroll to left / scroll to right / fix / scroll up / scroll down / flashing
Displaying colour:red / yellow / blue / green / white / pink
Entering ways:handling with hand or computer