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Established in 1980 and located in Ningbo China, Shanshan Group is a corporative and multi-industry company, mainly engaged in manufacturing and distribution of men��s garments and apparel with brand name of ��Shanshan�� or ��FIRS��, as well as other series of clothes. As one of the most famous companies in China, Shanshan was listed in China��s Top 500 Key Enterprises, assessed by the State Council. It played and is still playing a leadership role in the garment industry of China. Shanshan, with its men��s classic suits under the brand name of ��FIRS��, was the first company which gained the Qualification of Environmental-friendly Products and passed the Certification of ISO9002 Quality System in the garment industry of China.

With it��s branding strategy ��Multi-brands & Internationalization��, Shanshan Group has established long-term and closed relationship with many international apparel companies and is licensed to produce and distribute their well-known brands. With the goal to have 30 brands in 2010, presently Shanshan Group owns 20 brands in different styles and at different market segments: 2 core brands �� Shanshan (both Men��s and Lady��s) and Shanshan Sports; 10 original brands �� such as FIRS, MGB, Firs & Design, Elteno, LaFancy, LeTuTu, Rosew, Bellson, etc; and 9 licensed or distributed brands �� Marco Azzali, Renoma Paris, Lubiam 1911, Le Coq Sportif, Callaway Golf Apparel, Pinky & Dianne, Munsingwear, Dunhill Sports, Smalto, Le Coq Sportif Golf Collection, QUA, etc. In total the Group comprises 2 listed companies, 24 factories, 19 fashion apparel companies and nearly 3000 franchising shops at home and abroad.