Since its establishment in 1989, Golden Root Co. has experienced each rise and decline of Taiwan’s economy, allowing Mr. Chen, the company’s general manager to develop an acute sense of strategic expertise. He realized his company could not simply rely on the sales and export of one single product but must diversify itself in accordance with international demand, going from manual tools to electric and pneumatic tools and currently taking steps towards the more specialized auto-repair tool market.
In its early years, Golden Root began by establishing a presence within Taiwan, simply because of familiarity with domestic product manufacturing processes and quality controls. This allowed the company later on to quite comfortably enter international markets, beginning with Southeast Asia, followed by Europe and America, and now the entire world.
Golden Root Co. maintains headquarters in Taipei, with branches in Taichung and Kaohsing, as well as establishing a subsidiary, overseas office in Shanghai. The company presently employs about 40 individuals.
Products result directly from experience, and Golden Root possesses the experience necessary to create quality products at low costs. Their ultimate goal is to win each customer’s trust through providing perfect service.