Home Forward This Page Print This Page Inquiry Basket Close This Window  

Microstar International Co., Ltd


  Forward this page
  Inquiry Basket(0)
  Close this window
  Home

Company Profile
Sign in to add to "My Favorite"   

Micro-Star International (MSI)

Micro-Star International keeps the principle of 'Award-winning product quality and outstanding customer service' in producing its mainboards and add-on cards, and achieves its position as one of the Top 10 mainboard manufacturers in the world, and one of the Top 3 in Taiwan.


[ Quality ]
Founded in 1986, MSI specializes in design and manufacturing of mainboard, interface card, and Barebone. In the rapidly changing information technology industry, MSI has certainly become a vital link in the chain of leading-edge technology.

MSI is strongly aware that the only way to gain the confidence of customers is to constantly challenge itself. Providing high quality assurance and customer trust has always been MSI¨Ùs foremost goal.

MSI¨Ùs entire manufacturing & production process, from the selection of parts, the preparation of materials, to the assembly of products has to go through various demanding automatic and manual inspection steps. We also use the finest precision equipment to minimize our defective rate. We employ ICT testing after SMT operations to insure stable quality. All products must ultimately pass strict inspection by quality control personnel. This rigorous quality control system has enabled us to achieve an impressive yield rate of 99.6%, putting us far ahead of the industry average.

In recent years, MSI received ISO-9002 and ISO-9001 international quality assurance certification. Aiming for further excellence, in October, 1999 we passed ISO-14001 environmental protection certification.

Achieving the confidence of customers is the goal behind these efforts.

[ Scale ]
MSI headquarters is located in the Jung-He, suburb of Taipei. Our organizational structure is designed to enable us to pursue excellence, achieve growth, and establish an outstanding reputation and image.

On the eve of the year 2000, MSI is currently operating factory one, two, and five in Jung-He. These facilities have helped us achieve astonishing growth in our mainboard shipments, which increased by more than 100% in 1998. The completion of our third Jung-He factory in 2000 will further boost output, placing MSI among the world's top five largest mainboard manufacturers.

Our ever-increasing output has resulted in extraordinary growth. Our profitability is among the highest in Taiwan, and our track record of growth assures that we can fully support our customer needs.

[ Commitment ]
Technical leadership and innovation are the pillars behind MSI's effort to maintain its momentum.
MSI¨Ùs R&D department is staffed with more than 120 experienced engineers dedicated to product research, development, and design. It's not surprising that our products have gained favor in comparison with competing brands, and have won the trust of customers in all market segments.

This commitment to quality and R&D explains MSI¨Ùs standing as the leading brand in the Chinese DIY computer market. Every time Intel?introduces a new technology, we generate compatible products within the same general period of time. What's more, MSI products consistently win honors in reviews and recommendations in the computer media throughout the world. These accomplishments show that MSI maintains an R&D capability to be reckoned with.

MSI's FAE department contacts customers directly through a variety of channels to better understand their needs. We use our website and our service hotline to provide immediate service.

MSI now has subsidiaries and service centers located throughout the world in the United States, Germany, Japan, France, Australia, Hong Kong, and the Netherlands. Customers can place orders and direct any technical queries to these offices, including our Taiwan headquarters, knowing that they can receive timely, comprehensive service.

Our top-notch products naturally enjoy a very competitive position in the market. In 1999, Europe accounted for 45% of our worldwide sales, the Americas with 22% and the Asia-Pacific region with 30%. We are continuously striving to enhance our marketing strategy, and we advertise globally in both the local and foreign media, such as newspapers, magazines, and the Internet. We are establishing an image for our products at international trade shows, and our strategic partnerships are increasing our products' exposure and name-recognition of our products.

Technological leadership, a reputation for quality, powerful marketing, a good all-round brand image, timely after-sales service and an extensive sales network are the basis of the competitive advantage that MSI offers customers. Our unfailing commitment to customers embodies the belief that the growth and concerns of customers go hand-in-hand with our own.

[ Our Future Outlook ]
In the final year of the 20th century, MSI has all but achieved its goal of becoming one of the world's five largest mainboard manufacturers. Today we are pressing forward with the development of new products, including mainboard, Graphic card, NetPC, Barebone, Server, PDA, Windows-Based Terminal, Set-top Box, and Set-top PC. We are working together with some of our larger customers to develop and manufacture OEM/ODM products. Looking ahead to the 21st century, we are making steady progress towards our goal of becoming one of the star performers in the high-tech industry, and hope to propel MSI and the industry in general to even more lofty heights in the years to come.


Category Showroom

Business Information
 Number of employee:3150

Contact Information
 Company Name:
 Contact Person:
 Phone:
 Fax:
 Business Address:No. 69, LiDe St., JungHe City,Taipei Haien,Taiwan(TW)
 Web Site:http://www.msi.com.tw
 E-Mail:

Powered By www.AsianProducts.com (2008-10-13)